The short version: no advertising, analytics or tracking cookies. This site sets nothing on your device to identify you, profile you or follow you across other websites — which is why you have never seen a cookie banner here. The only cookies that may appear are strictly necessary security cookies from our hosting provider, Cloudflare, described below. Our traffic analytics are cookieless, and our fonts and images are served from our own domain.
This policy covers maxfr.co.uk and should be read with our Privacy Policy.
Cookies are small text files a website stores on your device. Similar technologies include local storage, stored site files and pixels. They can be strictly necessary — needed for a site to work or stay secure — or used for preferences, analytics or advertising. Under UK law (the Privacy and Electronic Communications Regulations, alongside UK GDPR), non-essential cookies need your consent. We avoid the question by not using them.
| Type | Purpose |
|---|---|
| Strictly necessary — security (Cloudflare) | Cloudflare, which protects and delivers the site, may set __cf_bm — a short-lived bot-management cookie, typically expiring after about 30 minutes, that helps tell people from automated traffic — and cf_clearance, which remembers that your browser has passed a security check. They keep the site secure and are exempt from consent. |
| Analytics — cookieless (Cloudflare) | We measure aggregate traffic with Cloudflare Web Analytics, which sets no cookies, stores no identifiers on your device and does not track you across other sites. |
| Site files (service worker) | If your browser supports it, the site stores copies of its own files — pages, styles, fonts and images — on your device so pages load faster, the site works offline and it can be installed as an app. These files contain no personal data and no identifiers. |
| Fonts and images | Served from our own domain. We do not load third-party font, image or social-media services, so ordinary browsing does not send your data to them. |
| Payment provider | This site does not take payments. When you buy from one of our trading names, Stripe’s checkout pages — on Stripe’s own site — may set Stripe’s cookies to process payment securely and prevent fraud, under Stripe’s own policies. |
| Advertising | None. We do not use advertising cookies or allow third-party advertising tracking. |
Our interactive tools, including the Board Advisory Diagnostic, run entirely in your browser and set no cookies. If you choose to send your results — by email or through an on-page form — your submission is delivered to us by our form provider, as described in our Privacy Policy.
Cloudflare processes limited request data, such as your IP address, at the network level to deliver and protect the site. That is server-side logging, not a cookie, and it sets nothing on your device.
Strictly necessary cookies do not require consent. Because we use no analytics or advertising cookies that would, we do not run a cookie banner. If we ever introduce non-essential cookies, we will ask for your consent first, and you will be able to accept or decline and change your mind at any time.
You can control and delete cookies through your browser settings, and set most browsers to refuse cookies or alert you when sites set them. Blocking strictly necessary cookies may affect how the site works. Clearing this site’s data in your browser also removes the stored site files.
When you follow a link to one of our other ventures or to an external site, that site’s own cookie and privacy practices apply.
We may update this policy from time to time and will post the current version here with its version number and effective date.
Contact MAXFR LTD at [email protected]. You can also complain to the ICO (ico.org.uk) about any site’s practices.