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MAXFR LTD is a single UK company — registered in England & Wales, No. 1455659 — operating six distinct trading names. The consultancy you are reading now is one of them; the other five put the same operator's judgement and standard of governance to work on different problems.
The board, strategy and management consultancy — portfolio chairmanship, non-executive directorship, advisory boards, investment and exit readiness, and board-level AI advisory for ambitious UK businesses. The practice this site is built around.
The digital agency that curates rather than adds — designing the websites, running the marketing and shipping the AI that earn their place. Two lines: cure8 Studio for sites and growth, and cure8 Labs for AI tools and automation. Most clients use both. Same honest-logic ethos — the few moves that move your numbers, and nothing that doesn't.
Sovereign, air-gapped AI appliances built on NVIDIA Nemotron — sealed hardware, owned weights, zero telemetry — for organisations whose intelligence must keep working when disconnected. Three lines: Field (edge & portable), Civic (node & workstation) and Private (rack & department). The capability MAXFR's governance clients increasingly ask for — offered as a declared interest.
The agentic agency — agentic-native rather than AI bolted on. One fluent team putting agentic AI to work across strategy, software, hardware, marketing and management, then leaving your people fluent enough to run it. Its hero product, ModernEncy, keeps the practice current as the field moves.
A free curriculum for the AI era, built by AgenticEncy: fifty-four subjects, foundations to frontier. Pick a subject, set your level, and paste a ready-made prompt into Claude, ChatGPT or any AI to study it properly. No ads, no sign-up, free forever — the Enlightenment's encyclopaedia reimagined for learners who each arrive with a tutor in their pocket.
A free AI wargame generator: twenty-two scenarios from Hannibal's Italy to the Taiwan Strait. Pick one, take a side, and it assembles a disciplined Game-Master prompt — turn structure, a thinking opponent, fog of war, resumable save-states — to paste into Claude, ChatGPT or any capable model. No account, no API, nothing leaves the browser. Strategic thinking as a public-facing craft — the same discipline that underwrites the boardroom work.
Why this is structured as one company. Clients of any unit are buying the same thing underneath: judgement that has carried a P&L and sat in the chair, applied with declared interests and measured claims. MAXFR LTD holds all three under a single legal entity and a single standard of governance — registered in England & Wales, Company No. 1455659.
Five questions if you want structure. One email if you'd rather talk. Either way, a straight answer about what your board needs.