Get to know us

MAXFR was founded to bring clarity, discipline, and strategic focus to ambitious businesses.

We work with founders, investors, and boards to strengthen governance, strategy, and growth — helping companies evolve from promising ventures into scalable, well-led organisations.

Led by Max Fontana-Reval, a Portfolio Chairman, Certified NED, and former CEO of a £10m+ business, MAXFR blends hands-on commercial experience with modern board leadership.

Our approach is pragmatic, relationship-driven, and built on trust. We believe great boards aren’t just about compliance — they’re about clarity, accountability, and vision.

Our mission

To empower founders, boards, and investors with the clarity, discipline, and strategic focus required to build enduring, high-performing organisations.

We exist to bridge the gap between entrepreneurial ambition and structured governance — helping leadership teams scale with purpose, accountability, and sustainable commercial growth.

Through board development, strategic consultancy, and advisory chair leadership, MAXFR brings structure, insight, and calm authority to businesses navigating growth and change.

Our vision

A world where every growing company has the leadership, structure, strategy and governance it needs to realise its full potential.

We believe strong boards create strong businesses — and that clarity, integrity, and accountability should underpin every strategic decision.

Our vision is to modernise board leadership by combining practical experience, contemporary governance, and forward-thinking strategy to build the companies that shape tomorrow’s economy.